With Facebook Business Manager, businesses and agencies can manage their company’s pages, ad accounts, catalogs, and pixels from one place – without sharing their login information or connecting with their colleagues on Facebook. In the past, digital marketing teams were forced to entrust their pages to one employee (or create a shared account with one login), causing confusion, overlap, and frustration. To address those pain points, Facebook introduced Business Manager. To streamline marketing efforts, the platform also integrated Instagram business accounts.
Using Facebook Business Manager, you can manage multiple social media accounts and product catalogs simultaneously. Additionally, you can provide access to specific team members according to their roles if you have numerous Facebook pages for clients you wish to link to your Facebook business account, for instance. You can separate work from personal life with its information by managing your pages or ads with a Facebook business account instead of linking to your employees’ accounts.
Facebook Business Manager: what are the benefits?
You might experience a few advantages if you set up a Facebook Business Manager account. They include:
- Easy to manage: Facebook ad accounts and pages can be managed simultaneously. Managing your marketing campaign is easier with a single interface through your business Facebook account.
- Separate personal and business accounts: Facebook business manager accounts do not overlap with personal Facebook accounts. Developing a solid brand identity might be easier if you separate the two.
- Delegate roles to employees: Employees can be assigned roles that allow them access to certain aspects of your business manager account that they might need to perform their duties.
- Collaboration: With your business manager account, you can collaborate with other companies in your industry, creating stronger business relationships.
- More control: Your pages, resources, and social media accounts will be entirely under your control. Facebook advertising campaigns aligned with your objectives can be easier to create.
- Increased productivity: It is easier to stay focused on work when you’re not scrolling through your newsfeed.
Importance of Facebook Business Manager
- In addition to managing your Facebook pages and Instagram accounts, Facebook Business Manager manages your product catalogs.
- Moreover, it will allow you to grant team members complete or partial access based on their roles. Multi-employee tasks can be shared securely in this way.
- You can link multiple client Facebook Pages to your Facebook Business Manager account if you are an agency.
- For businesses, this also means allowing your employees to manage your Facebook Page without necessarily having over ownership of your Page or assets.
Facebook Business Manager – Accounts
Accounts consist of seven sub-categories:
- Pages
- Ad Accounts
- Business Asset Groups
- Apps
- Instagram Accounts
- Line of Business
- WhatsApp Accounts
Now, have a quick look at setting up your Business Manager Account.
Facebook Business Manager: How To Get Started
You can grow your business and reach a broader audience with Facebook advertising. Follow these steps to set up a company account if interested. They include:
Step 1: Create a Facebook Business account
To use a business manager, you need to create an account first. Start by logging into your Facebook account. Navigate to Facebook’s business area. Your account creation button should appear once you’re there. Click here to get started. It will ask you for some demographic information, such as your company’s name, your actual name, and the email address you want to be associated with your Facebook account. Once your email address has been verified, you will be asked to confirm it. Then, you can move forward with creating your business account.
Step 2: Choose a default view
You will then want to select your default view. Your Facebook business homepage needs to be updated after creating your account and verifying your email address. Because it is the old homepage for Facebook business, it seems that way. It has been a new layout since Meta rebranded. The Meta Business Suite can be switched to the Manager section of the business page. You can return to the Facebook business version in the future.
Step 3: Connect other business accounts
Your other business account will then need to be connected. In the case of Instagram, you should link your business Facebook account to it. There is a section for business assets in the settings menu. You should be able to select assets you want to add once you click on this Page. Examples include a Facebook page, an Instagram account, and a WhatsApp account.
A Facebook page can be linked to your business manager account in several ways. Facebook allows you to create new pages, claim existing ones, or share specific ones with your business account. Depending on your needs, you need to select the right option.
Step 4: Verify your domain
Sometimes, the “Business Verification” button may be greyed out, making it impossible to take action. If so, verify your business domain before confirming your business information. The following two methods can be use to accomplish this:
- Go to the drop-down menu under Business Settings → Brand Safety → Domain. Here are instructions on how to verify a domain using two methods:
1. HTML file upload, or
2. DNS TXT record.
- Getting your domain verified is as simple as following the instructions.
- The “Business Verification” page can be accessed once your domain has been confirmed.
Domain verification and business verification are two different things. Business verification is required to access certain Facebook features and products, but domain verification lets you claim content privileges when you prove ownership.
Step 5: Grant access to users
The most significant advantage of using Facebook business manager is giving different employees, or administrators access to different areas. You can also provide admin access to other users. The “people” option can be found on the settings page. The email address of the Facebook account they use must be enter. Provide with provide them with admin access.
If you grant employee access, you can specify what content they can access. If you want to let, them create advertisements or send messages, give them the option to do so. Additionally, allow them to monitor community activity and publish new content by sending them an email invite. After accepting the invitation, the user should appear under the “people” tab. In the future, if you need to make more changes, you can always return to this Page.
Step 6: Download the mobile app
Try out the app on your mobile device as a final step. You are likely very busy as a small or medium business owner and can only sometimes sit at your computer. Android and iOS devices are now compatible with a mobile app. The same features are accessible on the go, allowing you to stay connected to your company. Mobile apps may take time, but they can save time in managing your account. Click Here
Once you have completed these steps, your Facebook business account should be ready to use. Check out different tools to help you create digital ads that can help move your social media marketing campaign forward.
Do I need a personal Facebook account to use Business Manager?
To use Facebook business manager, you need a personal Facebook account. Having someone available to act as your business account administrator would be best. Your business account must be linked to a private Facebook account to name someone as an administrator. As a result, you must find someone else to act as the overall administrator of your Facebook business account if you do not own a personal statement.
Make the most of Facebook Business Manager with these tips.
Getting the most out of Facebook Business Manager is crucial since it is such a powerful tool. Here are a few tips you may want to follow:
Set up Facebook Pixels
You want to ensure that your Facebook ads are seen by those most likely to convert when you create them. You can use Facebook Pixels to accomplish that. Your return on investment will be maximized if you use this tool. Track your audience, see where they come from, and learn more about their online behavior. You can improve your social media marketing campaign by customizing your Facebook ads.
Set up your locations.
Additionally, you need to provide information about the location of your business. A store location option can be find in the business manager section. The location of your stores, contact information, and store hours can all be add. Your business might want to target people in a nearby geographic area, so you should add a location. In this way, you can ensure that your Facebook ads target the people most likely to purchase from you.
Use A/B testing
It is possible to run A/B tests in the Ads Manager section. Your advertising strategy can be compare between two different options with this tool. You can pair them directly to find out which works best. Facebook ads campaigns can be tracked over time by filling in information about them, choosing which metrics are most important, and choosing which metrics are most important. Take advantage of A/B testing in your business.
Focus on the “About” section.
Despite all the information you must fill out, you shouldn’t overlook the “About” section. When people visit your business page, they will see this first. You’ll see a preview of it directly underneath your profile picture on the left side of the Page. Your previous section must be optimize, giving people an overview of what your business does. Make sure to customize it to meet your needs to make a positive impression.
Be responsive to your messages.
Using Facebook, you can find out how quickly certain businesses respond to your messages. People will see this about you. A badge that indicates you are very responsive will encourage people to contact your company and shop with you. This badge will increase your online visibility if you have a response rate of over 90 percent and an average response time of 15 minutes.
These tips should help you make the most of Facebook’s business manager if you follow them.
